We designed the new brand identity design and editorial design for Four Barrel Coffee and their new cafe launching in Hayes Valley called Loquat. Loquat is a cafe and bakery serving tasty treats inspired by the Mediterranean and the cultural background of the founders.
The design direction was built off the idea of modernizing classical Illuminated manuscripts - thinking about how the ancient coffee houses of Europe and Asia would show up in a modern society, combining gothic elements and ornamentation with modernist simplicity and timeless elegance.
Colors are pulled from the vibrant and natural ingredients used in the baked goods.
FOUR BARREL
Tal Mor
Jodi Geren
CREATIVE DIRECTION
Ali Godil
DESIGN
Ali Godil
Enric Perez
Corinne Ang
PRODUCER
Janessa Narciso
FONTS
Sharp Type
Creative Concept
Creative Direction
Design Direction
Brand Identity Design
Editorial Design