.svg)
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We designed the new brand identity design, editorial design and campaign production for Kismat Tea Co. A new tea company revolutionizing chai by bringing authentic ingredients to western audiences. The creative concept we pulled from was inspired by old Bollywood posters, with their bold yet elegant type system and south Asian truck art, with vibrant colors and patterns working in harmony.
Started by 2 South Asian friends who felt the tea industry and the chai it was passing off to consumers wasn't authentic and wanted to do something about it.
Intoxicate your senses in a field of flowers with one sip. All it takes is one cup to transport yourself to royal palaces.
KISMAT TEA
Dhiren Patel
Mohib Bukhari
CREATIVE DIRECTION
Ali Godil
DESIGN
Ali Godil
Sawyer Johnson
PRODUCER
Janessa Narciso
PHOTOGRAPHER
Yvanna Ramos
HMU
Stormy Brady
SET DESIGN
Alexandria Saleem
GAFFER
Caitlin Callahan
Creative Concept
Creative Direction
Design Direction
Brand Identity Design
Editorial Design
Photo Production
The creative concept we pulled from was inspired by old Bollywood posters, with their bold yet elegant type system and south Asian truck art, with vibrant colors and patterns working in harmony.
