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artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We worked with Soho House and its team on a custom art installation and design project for an event in Portland. We came up with this idea of Flow State University. Harnessing the idea of the flow state as the central point of all creative, artistic and athletic excellence. If being in flow and being in that special place of freedom was a physical university what would it look and feel like.
So we designed this art piece of a basketball court at Flow State University containing a geometric pattern, flowers, and rainbows and installed it as the main backdrop for the launch event for Sneaker Week 2022 with the Portland creative community.
We printed the artwork and posters on risograph to give it that natural and textured look, and gave it out as posters for the community to take home as gifts. It was an amazing night of celebration, creativity and diversity. The event was sold out and in addition, a lot of the audience got to take photos in the custom photo booth that was created and get beautiful prints of themselves in real time.
SOHO HOUSE
Janessa Narciso
Celeste Conti
Autumn Merritt
Erica J
DeAngelo Raines
ARTISTS
Ali Godil
Keanu Narciso
PRINTS
Outlet PDX
DESIGN
Ali Godil
SPEAKERS
Bimma Williams
Dennis Dixon
Alicia Pinckney
T Spoon
LOCATION
Half Court Studio
PHOTOGRAPHERS
Ashley Walters
Jay Buezo
Creative Concept
Creative Direction
Design Direction
Digital Artwork
Print Design
We came up with this idea of Flow State University. Harnessing the idea of the flow state as the central point of all creative, artistic and athletic excellence. If being in flow and being in that special place of freedom was a physical university what would it look and feel like.
