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artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
artistic practice, and design shop of Ali Godil.
the world of formless and form.
When you realize there is nothing lacking, the whole world belongs to you.
Adobe Foundation
We worked with the Foundations for a Better Oregon, a critical Oregon based non-profit advocating for children's education, on a completely new brand identity design, web design, custom development and brand campaign. FBO’s brand identity is crafted with strong shapes, natural curves, and organic colors which emanate all that gives us hope: the power of shared vision and collaboration, the energy of Oregon’s communities and ecosystems, and the wonder of every child’s imagination.
We started out with deep listening and research. Meeting with key stakeholders, partners and the core team. The main findings that kept arising were, strength in advocacy, deep empathy for Oregon communities, and building space for children to flourish, all with a sense of optimism and joy. These themes were the bedrock of our creative direction.
We then translated the ideas into a clear and concise visual design language which we applied throughout all phases of the project and on all creative executions. From the design of the brand identity, digital design and development, and finally to key pieces of collateral, merchandise and stationary.
FBO
Louis Wheatley
Whitney Grubbs
Janet Soto Rodriguez
CREATIVE DIRECTION
Ali Godil
DESIGN
Ali Godil
Enric Perez
Shanna Shu
DIGITAL
Adnan Kussair
Creative Concept
Creative Direction
Brand Identity Design
UX/UI Design
Web Development
Editorial Design
Stationary Design
Product Design
Social Asset Design
FBO’s brand identity is crafted with strong shapes, natural curves, and organic colors which emanate all that gives us hope: the power of shared vision and collaboration, the energy of Oregon’s communities and ecosystems, and the wonder of every child’s imagination.
We started out with deep listening and research. Meeting with key stakeholders, partners and the core team. The main findings that kept arising were, strength in advocacy, deep empathy for Oregon communities, and building space for children to flourish, all with a sense of optimism and joy.
