
WORKOUT
ANYTIME
2018 - 2019
STRATEGY
CREATIVE
DESIGN
CONTENT
SOCIAL
CREATIVE
DESIGN
CONTENT
SOCIAL
We managed all creative, content and design projects for a national gym franchise called, Workout Anytime.
The gym prides itself on being an “inclusive” gym for all body types. So overly produced and stylized content with photoshop perfect bodies was against what we stood for. We had to be down to earth, the normal gym for those slowly striving to be better.
We brainstormed and came up with Get Your Win, the inclusive tagline and call to action for everyone out there looking to get in the gym. Motivating them for those small victories, to lead to big gains. We produced content & graphics and launched this campaign on social media, print, and at the gym.






BRANDING &
STRATEGY
We worked with client and the GM to identify the mission and vision of the brand, and create content and ideas around the brand ethos. Then we created a content calendar with input from local gyms and brought it to life with our Community Managers.
STRATEGY
We worked with client and the GM to identify the mission and vision of the brand, and create content and ideas around the brand ethos. Then we created a content calendar with input from local gyms and brought it to life with our Community Managers.
CREATIVE
We came up with campaign ideas and pitched campaigns around photography / video projects to the client. I wrote the script or prompt for talent, came up with moodboards and was able to sell the vision. Upon approval we would work with production partners to identify locations, props, and equipment needed to bring the idea to life. Upholding the artistic integrity of the original concept all the way through to the launch. Testing content on different audiences and micro-targeting with social.
We came up with campaign ideas and pitched campaigns around photography / video projects to the client. I wrote the script or prompt for talent, came up with moodboards and was able to sell the vision. Upon approval we would work with production partners to identify locations, props, and equipment needed to bring the idea to life. Upholding the artistic integrity of the original concept all the way through to the launch. Testing content on different audiences and micro-targeting with social.
PRODUCTION
We would manage all aspects of production and content creation. Upholding best practices and creating a cohesive visual system through design, film, and photo.
We would manage all aspects of production and content creation. Upholding best practices and creating a cohesive visual system through design, film, and photo.











It starts with
small victories.
small victories.
Reach for the sky, something about landing amongst the stars? Oh yeah, whatever, just a few more reps.








STRATEGY
John Hess
Ali Godill
John Hess
Ali Godill
CREATIVE
Ali Godil
Ali Godil
DESIGN
Ali Godil
Sawyer J.
Ali Godil
Sawyer J.
PRODUCTION
Ali Godil
Nick Carnera
Duncan O’bryan
Ali Godil
Nick Carnera
Duncan O’bryan