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USAID

2016

STRATEGY
CREATIVE
DESIGN
CONTENT
DIGITAL

We championed the re-brand, website, and campaign launch of the new USAID & ITVS project to use the power of documentary film to empower women globally.

The program is called “Women & Girls Lead Global”
Leading creative concepting, art direction and collaborated with the client team and our copywriter to bring the ideas to life for branding and through digital and social platforms.

We came up with the idea of “Her Story Is Unstoppable” and translated this to bold visuals and graphics for the new brand guidelines, website and campaign assets.

BRANDING &
STRATEGY

Worked with client and the team to identify the mission and vision of the brand, what values we represent, and translate that to the design of the logo, colors, fonts, and brand guidelines.

CREATIVE

Ideated on the campaign tagline, visual direction, as well as came up with creative and assets to help tell the story and the impact happening on the ground for the website and beyond. Designed graphic and digital assets and gave feedback for the video and overall brand.

DIGITAL

Worked with the client and our digital team to design the user experience and user interface as well as create assets while developing the final site. Provided guidance and worked with client for testing to produce the website on budget and within schedule.