UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS -

NETFLIX


2020-2021
STRATEGY
CREATIVE
CAMPAIGN
SOCIAL
Worked with Kin
studio in New York for a campaign concept and roll out project for Netflix and their new show featuring Colin Kaepernick called Colin in Black & White. 

We were tasked with two things - to come up with (1) creative concepts to help tell the story of Colin in Black and White + come up with (2) creative executions to help express how these concepts could come to life and spark conversation. All assets were used to inform Netflix on how to best launch the show and communicate creative ideas. We hope you enjoy.

The two main concepts we presented were “Trust Your Power” - about finding strength in your own superpowers and individuality. As well as “The Courage to Be You” - which speaks to the subtle bravery it takes every day just being who you are in a world that wants you to conform. 

   













Activation 
American Yearbook

A physical and digital yearbook highlighting the beautiful and resilient stories, poems, photos, collages, and artwork of black high school students from across the country. 
Activation
Trust Your Power Prom

A one night event to celebrate the movement and culture. Featuring high school students from NYC and activists, comedians, and artists. Celebrating the work done so far and share tips on how to best move forward. 



Activation
American Yearbook 
Installation

A physical art insallation highlighting the beautiful high school photos of current students and black leaders from around the country. The photos rotate along with senior quotes and poems. To be launched in front of major police precints across the country.


Activation
Power Collection



Limited edition merch collection to celebrate black mental health. Each purchase gets you access to a licensed therapist. Launched in pop up shops in major markets.



Executive CD

Kwame Taylor-Hayford
Sophie Ozoux
DESIGN

Rik Bracho

Ali Godil


CREATIVE

Charles Hall

Ali Godil


Dave Ramirez

Nicole Karalekas


STRATEGY

Chris Buford



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