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ADOBE

2016

STRATEGY
CREATIVE
CONTENT
SOCIAL

We helped lead all creative, content and design efforts for Adobe’s new foundation initative called Project 1324. The mission of the Adobe Foundation is to support, connect, and amplify marginalized and under represented creatives who are using their skills for social change. We collaborated with the client, lead internal production with 247LS and various artists and creators to bring content and ideas to life.

The brief was centered around, how do we showcase neglected stories and create narratives that are authentic to the artists and the brand?

We came up with the idea of #CreativeImpact that highlighted and sustained the brand for years as the umbrella concept and main campaign for all touch points. Bringing this idea to life through graphic design, social media campaigns and photo and video productions around the country.

10K of followers gained on social in 9+months with an emphasis on premium content and paid media spend.

BRANDING &
STRATEGY

Worked with client and the team to identify the mission and vision of the brand, what values we represent, and how do we tell those stories on social media. Defining a visual language and style as well as guidelines in terms of copywriting and look & feel.

CREATIVE

Concepted new ideas and pitched multiple campaigns and photography / video projects to the client. Wrote the script or prompt for talent, came up with moodboards and was able to sell the vision to the client. Upon approval, we would work closely with production partners to come up with storyboards and visual examples.

PRODUCTION

On set, worked with talent, photographers, producers, directors and cinematographers to make sure what we create is to the highest standard and true to the original idea. Giving feedback and solicited direction for angles, lighting, camera movements, and lens’ to ensure what we created was powerful, dramatic and vibrant.