UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS -

About (read)








The part creative studio (clients), part artistic exploration (art), and part design shop (products) of Ali Godil.
We believe there is a lack of beauty in popular culture. With fake messages and ugly tactics promoting questionable brands, what is the public to believe? House of Gul was founded in 2014 to address this epidemic and help bring beauty to the world (unlock beauty).

We believe good design emerges when ethics begin to match aesthetics. Focusing on creating designs and content for meaningful companies that are pushing culture forward. 

We’re based in Portland OR, the city of roses. With a diverse network of designers and creatives from around the globe, from US, Spain, China, Germany, and France, we’re able to contribute a unique conceptual and visual perspective to all the work we touch.

Gül (noun): Turkish & Farsi for “Rose”.


House of Gül works with international brands, non-profits and leading cultural institutions to create emotionally impactful hi level concepts, graphic designs, and branded content. Typically expressed through brand identity work, editorial design, photo, video, digital projects and social campaigns. Utilizing a Human Centered Design approach, the agency empathically listens to get to the center of marketing challenges and then formulates creative ideas and brings them to life in order for clients to continuously flourish. House of Gül also creates art and develops artistic projects for cultural exploration and emotional inquiry.

Our design philosophy consists of: 

SIMPLICITY
GEOMETRY
NATURE
RHYTHM


We are motivated by design that is transcendent, universal and eternal. Inspired by the intersection of old ancient cultures (east) and futuristic modern design (west). Our philosophy is rooted in the balance of old and new as well as high and low culture. The fusion of these seemingly opposites gives life to powerful new ideas. We call this intersection “Harmony Nouveau.”





Beauty
will save
the world. 



Fyodor Dostoevsky




Our studio philosophy consists of values which shape and protect our culture. These principles help allow our team to create the best work, in a joyful state, while also solving problems for our trusted clients. 



1.

Be Present



2. 

Unlock Beauty


3.

Create Boundaries



4. 

Smile through it all


5.

No Attachments


6.

Joy in exploration








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