UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS - UNLOCK BEAUTY - - ETHICS + AESTHETICS -

ABOUT(read)







We are part creative studio (clients), part artistic experiment (art), and part design shop (products).
We believe there is a lack of beauty in popular culture. With fake messages and ugly tactics promoting questionable brands, what is the public to believe? House of Gul was founded in 2014 to address this epidemic and help bring beauty to the world, (unlock beauty) based in Portland OR, the city of roses. We believe good design emerges when ethics begin to match aesthetics. Focusing on creating designs and content for meaningful companies that are pushing culture forward. While failing to find an agency that created fresh conceptual and experimental designs for socially conscious brands, Ali decided to just create his own design studio. Starting in his moms basement, fresh samosas and persian poetry would fuel his creative spirit. 

Gül (noun): Turkish & Farsi for “Rose”.


House of Gül works with international brands, non-profits and leading cultural institutions to create emotionally impactful designs, branded content, digital experiences & social media campaigns. Utilizing a Human Centered Design approach, the agency empathically listens to get to the center of marketing challenges and then formulates creative ideas and brings them to life in order for clients to continuously flourish. House of Gül also creates art and develops artistic projects for cultural exploration and emotional inquiry.

Our design philosophy consists of: 


SIMPLICITY
GEOMETRY
NATURE
RHYTHM


Inspired by swiss minimalist design, indigenous cultural patterns and vibrant islamic motifs, the fusion of this multi-culturalism gives life to new ideas. We call this fusion Harmony Nouveau

Beauty
will save
the world. 

- Fyodor Dostoevsky




Our studio philosophy consists of values which shape and protect our culture. These principles help allow our team to create the best work, in a joyful state while also solving problems for our trusted clients. 


1.

BE PRESENT



2. 

UNLOCK BEAUTY


3.

BOUNDARIES IMPROVE SUCCESS



4. 

SMILE THROUGH IT ALL


5.

LET GO OF ATTACHMENT


6.

LEARN THE POWER OF NO








     


Mark
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